Managerial Decision Excellence - Improve your important decisions!

Seminars and workshops to enhance and debias your managerial decisions in strategic management and marketing management

Dr. oec. HSG Christian Muntwiler - Training & Consulting in Strategic Decision Making

Lecturer and trainer for seminars and further education

Organization and implementation of management seminars for executives on strategic decision-making, holistic corporate management according to the St. Gallen Management Approach, strategic management and marketing management.

Workshop facilitator and consultant

Leading and facilitating customized workshops to optimize strategic decision making in your own company and to develop and review strategies and marketing concepts for companies, organizations and business units.

Strategic Decision Making

Procedures, methods and tools to improve the strategic decision making of managers and management teams.

Debiasing of decisions

To teach and apply methods and techniques to reduce the influence of cognitive biases on one's decision making.

Visual Decision Making

Training and application of visual facilitation techniques to improve the quality of management decision-making processes.

Strategic management

Practical and results-oriented workshops and seminars for the development and implementation of strategies.

Marketing management

Training of methods for the development and implementation of marketing strategies and operational marketing measures.

Business development

Developing new business ideas and business models for your own company - teaching and applying methods and tools.

Decision Excellence in Managerial and Strategic Decision Making

The 5 steps of a strategic decision process

Five generic steps of a strategic decision-making process

Cognitive biases as confounding factors of a management decision.

Categories of cognitive distortions

Debiasing of a decision process

Debiasing techniques in managerial and strategic decision making

Book Debias by Design

Debias by Design

A Leader's Guide to Thinking Errors & Better Decision Making

provides a systematic overview of the most common and most significant decision-making errors in management. The book explains why these decision-making errors occur and how they can be prevented or avoided. *Debias by Design* makes the influence of cognitive biases visible to managers in an accessible, entertaining, and visually engaging way, and helps them recognize and address these biases in their own decision-making situations. Among other things, the book offers:

  • A Bias Tutorial
  • A typology of cognitive biases.
  • How to recognize your own biases based on your own decision-making style
  • An overview of the typical bias blind spots
  • A study on the question: What are the most frequent and "most dangerous" biases in management decisions?
  • Debiasing approaches
  • The Decision TUNER approach

More about the book

About the person

Dr. oec. HSG Management trainer and consultant specializing in strategic management, strategic and operational marketing, with the goal of sustainably improving the quality and transparency of strategic decisions. More than 20 years of experience as a senior lecturer at universities, universities of applied sciences, and international continuing education institutions, as well as a consultant and advisor in the development and implementation of corporate, business, and marketing strategies across a wide range of industries (services, finance, construction, energy, electronics, mechanical engineering, food, agriculture, computer science, etc.). Studied business administration at the University of St. Gallen (HSG) with a specialization in Media and Communication Management (MCM); completed a dissertation while working on the topic“Cognitive Biases and Debiasing in Strategic Decision Making.” Since 2019: Member of the Municipal Council of Rehetobel (AR). 2018–2024: Executive Director of the ISP MBA program at the University of St. Gallen (HSG). Since 2017: Managing Director of SGCM Consulting & Management AG (organization and delivery of management consulting and management training). Since 2004: Lecturer and senior consultant on behalf of the St. Gallen Management Institute (SGMI), the St. Gallen Business School (SGBS), and the St. Gallen Management Program (SMP), conducting management seminars and consulting engagements on the topics of “Holistic Management,” “Strategic Management,” “Strategic and Operational Marketing,” and “Strategic Sales Management”. Has also served as a lecturer for other institutions, including the Boston Business School, Kalaidos University of Applied Sciences, and the University of Krakow. 2002–2016: Director of In-House Seminars and Program Director of the diploma programs at the St. Gallen Business School (SGBS), one of the largest and most renowned providers of management seminars in the German-speaking world. Responsible for the design, organization, and delivery of management seminars and consulting services tailored to specific client needs. As program director, he was also responsible for the design and organization of diploma programs, academic advising and student support, as well as the administration and evaluation of diploma exams and theses.

1304

Seminar days

7113

Very satisfied seminar participants

Seminar and workshop examples

Goals:

  • Development of Personal Decision Excellence
  • Raising awareness of decision-making errors by oneself, teams and organizations
  • Consciously creating a good decision-making environment for yourself, teams and organizations

Contents:

  • Developing the relevance of decision quality: "What can go wrong in decision making"
  • How decision errors (biases) arise
  • Deepening: Cognitive biases, categories and effects
  • Countermeasures to achieve "Managerial Decision Excellence", procedure, tools, tips
  • Transfer to your own decision-making practice

Scope:

  • Possible as short input, teaser, 1-2h
  • One-day seminar

Objective: To develop a strategy for a company. Approach: Phase 1 (seminar, 2 or 3 days on-site): Teaching the fundamentals of strategic management, as well as the process and tools for developing a strategy, with the goal of achieving a “unité de doctrine” within the management team responsible for the project. Initial application of the tools to the company’s own case as part of a management screening (determining the starting point). Stage 2 (workshop, 2 days on-site): Formulation and development of initial strategic directions, feasibility assessment, and evaluation of options.  Objective: Concrete presentation of strategic options, prioritization, and decision-making regarding the strategic direction. Stage 3 (Workshop, 2 days on-site): Elaboration of the strategic direction in terms of market position, business model, and implications for organization, processes, and capabilities. Development of concrete strategic objectives (KPIs). Derivation of action plans and implementation measures. Phase 4 (optional – workshop, 2 days on-site): Detailing the market position (external implementation) and marketing mix. Developing the final positioning through to concrete action plans. Following this (optional): Regular review sessions (1–2 days on-site) to assess the status of implementation and continuously fine-tune the strategy.

Objective: A 2- to 4-day seminar (depending on the client’s needs) to teach the necessary methodologies and tools for developing a corporate strategy. Content: Fundamentals of Strategic Management

  • The holistic St. Gallen management approach as a navigation tool
  • Where strategies are necessary and useful
  • Strategic screening: correctly assessing the initial situation

Strategic analyses

  • Normative framework
  • Market and environmental analyses
  • Assess your own organisation and its development
  • Portfolio Management

Development of strategic thrusts

  • Instruments for developing strategic options
  • Business model development
  • The evaluation of options

Implementation of strategies

  • Implementation controlling
  • Implementation to the outside world: market positioning, marketing mix
  • Internal implementation: Organization, processes, skills

Objective: Development of a marketing strategy (company, business unit) Approach: Phase 1 (seminar, 2–3 days on-site): Teaching the fundamentals of operational and strategic marketing. Establishing the strategic framework for the marketing strategy. Developing a shared methodology. Phase 2 (Workshop, 2 days on-site): Formulating and developing possible and plausible market positions, followed by structured discussion and evaluation. Initial outline of the marketing mix and levers for market positioning. Stage 3 (workshop, 2 days on-site): Refining the marketing mix, deriving action plans, and defining implementation steps—launching the implementation. Subsequently (upon request): Regular review sessions (1–2 days on-site) to assess the status of implementation and continuously fine-tune the marketing positioning.

Objective: A 2- to 4-day seminar (depending on the client’s needs) to teach the fundamentals and methods for developing an effective marketing strategy. Content: From Strategy to Marketing

  • Basic understanding of the strategic level as a prerequisite for the marketing strategy
  • The starting position and general conditions of market positioning
  • Portfolio management as a link between strategy and marketing - placing marketing activities in the overall context of the company

Marketing analyses

  • Instruments for analysing market attractiveness
  • Our role in the market - managing our own market position
  • How corporate culture and size influence marketing options

The holistic marketing mix

  • From the four to the seven "P's"
  • The central levers of market positioning: price position, performance position, marketing strength, intensity of needs
  • Opportunities and challenges of digitalization in marketing

Implementation of market strategies

  • Marketing Controlling
  • Derivation of action plans and implementation actions

What my clients say about me and my work

Christian is dedicated to his customers and has spent many long hours with us to work out the details of complex business plans. His eye for detail has helped us to implement changes to our policies that have made our organization more efficient and profitable

I worked with Christian Muntwiler in a series of professional training sessions related to Sales and Business Excellence. The conducted trainings fulfilled highest quality levels and had great impact on the performance of the effected teams. Feedback from the trainees were very positive through the whole training sessions. Christian's ability to adopt to the audiences needs and his educational professionalism was very impressive. Thanks for working with us.

Working with Christian has always been a great experience. In 2010, we hired him as an experienced strategy consultant and sparring partner for one of our most challenging projects. I had no doubt that Christian was the perfect match for the consulting we needed. And, as expected, Christian delivered strongly and competently.

As a trainer and lecturer, Christian leads inspiring and insightful seminars to share his expertise in strategic management, marketing management, and sales concepts, all grounded in the St. Gallen Management Approach. As a consultant, Christian successfully helps clients develop a systematic approach to strategic and marketing decisions, leading to improved structure and processes in decision-making, management, and the positioning of their companies. We are very happy to have Christian on our team—he does an excellent job!

Christian Muntwiler lives and conveys the St. Gallen Management Model in a great and convincing way - I can absolutely recommend him.

In December 2014 I attended the business strategy training which was led by Christian. In content the training was good but Christian was able to make it excellent. Not only his knowledge, enthusiasm and energy but also wise use of modern technology made the training really interesting and I believe all participants enjoyed it. I can say that this training was one of the most valuable trainings which I have attended.

Christian - I've met him during my MBA program at St. Gallen Business School and together we've been flying from 10'000 meters helicopter view down to the ground through the company strategy topic. Christian was conducting classes for Strategic Management, and those were one of the best and one of the most valuable during the whole program. Thank You!

You are welcome to contact me at any time - I look forward to your inquiry about my seminars and workshops